Every October the market becomes saturated with a pink Breast Cancer Awareness message. Organizations everywhere don pink just to join in the conversation, which has become more trend than an effective way to combat Breast Cancer. While the pink ribbon symbolizes awareness, this was our chance to create a tool for empowerment that can change the behavior of the women of Tampa Bay.
Tampa Maid Foods, Inc. had been known for their innovative and high quality frozen, coated seafood products. Since launching in January 2013, they had begun to build the brand equity in their non-seafood Harvest Creations line.
Communicating how Harvest Creations could enhance the menu of Restaurant Operators by adding unique and innovative plate offerings, this integrated campaign that was as fresh visually as the Harvest Creation products themselves.
Preserving the past, Embracing the future
Waterline at Anna Maria is a modern hotel resort offering new experiences and distinct amenities to visitors of the island. Embodying the spirit of Anna Maria Island, Waterline builds on the Old Florida heritage that so many visitors hold dear.
An IT network company needed to reposition themselves as a solutions provider rather than merely a reseller of products. Focusing on the end benefit of the freedom that is given to companies and professionals once they no longer have to worry about their IT, we created a brand that wasn't tied to the ground.
Simplicity was key, with one of our core brand values being to 'simplify everything'. This meant no more IT jargon, tech specs and spreadsheets. Instead, Vology is a brand that has a simply visual idea, that is used as a foundation to form everything for the brand. From the logo and the icon, to the typography.
Recent trends in the hospitality industry had informed us that guests were looking for hotels thatwere “turning themselves into a living exhibit of the local culture awaiting outside their walls.” Skift Travel IQ, 2014.Embracing this with the naming and branding of Motif Seattle, inspired by the fact that Seattle as the home to nearly 700 fashion companies, we set out to bring this culture into the hotel.
We worked with local fashion and textile designers to develop a palette for Motif that would change with the seasons, giving guests new experiences and a reason beyond service to return. It’s an identity that allows the hotel to evolve with the city, bringing locals into an experience that is normally for tourists. Utilizing the area’s designers allowed us to create one-of-a-kind Seattle-inspired patterns found only at Motif.
